Omnichannel Sales: Web, Mobile, POS, Marketplace
Manage web, mobile, physical POS, and marketplace from a single platform.
Contact UsWhat Is the Omnichannel Sales Module?
The Omnichannel Sales module gives retailers a unified commerce layer that covers every customer touchpoint — web storefront, native mobile app, physical point-of-sale, and third-party marketplace listings — from a single management interface. Orders, customers, and inventory are consolidated across all channels without manual reconciliation.
Where most retailers stitch together four or five separate tools to cover these channels, this module provides a single platform that eliminates the data fragmentation, operational overhead, and customer experience inconsistency that multi-tool setups create.
Core Capabilities
High-Performance Web Storefront
The web storefront delivers a fast, conversion-optimized shopping experience out of the box. Built on a performance-first architecture, it achieves Lighthouse scores above 90 and supports advanced product discovery through faceted search and AI-driven recommendations.
- Lighthouse 90+ performance score with Core Web Vitals optimization
- Advanced faceted search: filter by category, price, attributes, ratings, and availability
- AI product recommendations: collaborative filtering and purchase history signals
- Progressive Web App (PWA) support for offline browsing and home screen install
- A/B testing framework for homepage, PDP, and checkout flow variants
Native Mobile App
A branded iOS and Android mobile app is included — not an add-on. The app supports push notifications, one-touch payment, offline browsing, and barcode scanning for in-store assisted selling.
- Native iOS and Android with platform-specific UX patterns
- One-touch payment: Apple Pay, Google Pay, and saved card checkout
- Offline product browsing with synchronized cart on reconnect
- Push notification campaigns: abandoned cart, back-in-stock, and promotional
- Barcode scanner for product lookup in retail staff-assisted scenarios
Cloud Point-of-Sale
A tablet-based cloud POS brings web and physical store inventory into the same system. The POS operates offline during connectivity loss and syncs all transactions automatically when reconnected. Customer profiles from online purchases are accessible at the counter.
- Tablet-based POS with offline transaction queue
- Real-time inventory lookup across all warehouse locations
- Customer lookup: purchase history, loyalty points, and preferences at checkout
- Returns and exchange processing with automatic inventory update
- Staff management: shift tracking, drawer management, and sales attribution
Marketplace Integration
Products listed in the catalog are syndicated to connected marketplaces automatically. Orders from all marketplace channels flow into a single order management dashboard for unified fulfillment.
- Marketplace connectors: Amazon, Trendyol, Hepsiburada, n11, eBay, and custom APIs
- Centralized listing management: one interface for all marketplace listings
- Automatic price and inventory synchronization across all platforms
- Unified order stream: all marketplace orders in a single fulfillment queue
- Marketplace performance analytics: sales rank, buy box win rate, and review tracking
Who Is This For?
- **Fashion and apparel retailers** managing web, app, and physical store channels
- **Electronics retailers** integrating marketplace sales into unified operations
- **Food and grocery operators** running web ordering alongside POS
- **Franchise operators** standardizing POS and digital sales across locations
Integration Points
The Omnichannel Sales module reads product data from the Product Catalog module, writes order and transaction data to the Inventory & Fulfillment module, and passes payment events to the Payment & Finance Automation module.