Advertising & Sponsorship Management
Maximize ad revenue with campaign setup, targeting, and creator revenue sharing.
Contact UsWhat Is the Advertising & Sponsorship Management Module?
The Advertising & Sponsorship Management module gives media platforms, OTT operators, and creator ecosystems a complete monetization layer — from programmatic ad delivery to direct sponsorship deal management. Instead of relying solely on third-party ad networks with opaque revenue splits, you operate your own ad infrastructure with full visibility and control.
The module connects advertiser campaigns directly to your content inventory, enables creator revenue sharing, and provides the reporting infrastructure advertisers expect from premium digital media placements.
Core Capabilities
Ad Campaign Management
Campaign managers can set up, target, and manage ad campaigns directly within the platform. Targeting options include content category, viewer demographics, geographic region, device type, and behavioral segments derived from platform engagement data.
- Self-serve campaign creation with budget and flight date controls
- Audience targeting: demographics, geography, content affinity, device
- Campaign performance dashboard with real-time delivery tracking
- Frequency capping and brand safety controls
- A/B creative testing with automated winner selection
Ad Format Library
Multiple ad formats are available across video, display, and native placements. Each format is configurable for position, duration, skip behavior, and interaction triggers. All formats comply with IAB standards.
- Video: pre-roll, mid-roll, post-roll (skippable and non-skippable)
- Display: banner, overlay, companion banner alongside video player
- Native: sponsored content cards in feed, recommendation widgets
- Interactive: clickable overlays, QR code placements, poll sponsorships
- Audio: pre-roll and mid-roll for podcast and audio content
Creator Revenue Sharing
Ad revenue generated through creator content is automatically split and distributed to creator accounts according to configurable revenue share rules. Creators see their earnings in real time through their analytics dashboard, with transparent per-impression attribution.
- Configurable platform / creator revenue split ratios
- Automatic payout calculation per impression and view event
- Creator earnings dashboard with content-level attribution
- Minimum payout threshold and payment scheduling
- Tax documentation support (W-9, 1099 for US; local equivalents)
Sponsorship & Brand Deals
Direct sponsorship campaigns operate separately from programmatic inventory, with deal management tools for proposal creation, deliverable tracking, and contract reporting. Brands can sponsor creators, content categories, or live events.
- Sponsorship deal CRM: proposals, contracts, deliverable milestones
- Creator sponsorship marketplace: brand discovery and deal matching
- Deliverable reporting: views, impressions, engagement benchmarks
- Automated post-campaign performance summary for sponsors
- Content compliance review workflow for sponsored posts
Who Is This For?
- **OTT and streaming platforms** adding AVOD tiers to subscription offerings
- **Creator platforms** enabling creators to monetize through brand partnerships
- **Media companies** consolidating ad operations across content channels
- **Event platforms** selling sponsorship packages for live streams and replays
Integration Points
The Advertising module integrates with the OTT Video Platform for AVOD inventory management, the Live Streaming module for in-stream ad injection during broadcasts, and the Social Platform module for native feed ad placements and creator sponsorship matching.